Validating a complex logistics prototype through usability testing

Project

Validating logistics workflows before scaling a complex platform

Year

recent work

Impact in one paragraph

I helped validate logistics workflows before the platform moved forward, uncovering usability gaps, workflow mismatches, and assumptions that needed to be tested with users. The work reduced product uncertainty and gave the team a clearer view of what needed to improve before scaling the experience.

Context

A logistics platform needed to support complex operational workflows before moving forward with broader product decisions.

My role

UX Researcher and product validation contributor, working with product, design, business, and logistics stakeholders.

What I needed to learn

  • How users performed key logistics tasks

  • Where the platform created confusion or friction

  • Which assumptions needed validation

  • What could affect adoption or workflow fit

What I did

  • Supported usability testing and workflow analysis

  • Observed how users navigated key tasks

  • Identified usability gaps and workflow mismatches

  • Synthesized findings into product recommendations

Key insights

  • Workflow fit mattered as much as interface clarity.

  • Some friction came from product assumptions that needed validation.

  • Testing helped reduce risk before scaling the experience.

Artifacts

Usability findings · Workflow observations · Friction points · Assumption validation notes · Product recommendations

Outcome

Helped uncover usability gaps, validate workflow assumptions, and give the team clearer direction before scaling.

NDA note

This case study uses anonymized, modified, and representative content. No confidential company data, locations, business rules, internal records, or proprietary workflows are shown.

Scope of Work

UX Research
Usability Testing
Task Analysis
Workflow Mapping
Research Recommendations

Trusted by many

Trusted by many

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© 2026 Kethleen Holthausen Bruno

KETHLEEN

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